Elie Yachoui : RE/MAX Ultimate Realty Inc : Selling Services

SELLING YOUR HOME IN TORONTO

More Than A Listing. A Strategy.

For most homeowners, your property is the single largest asset you own. Selling it isn't a transaction to us , it's a project we take personally. Every home we bring to market gets the same level of attention: the right pricing strategy, the right presentation, and a marketing plan built around how today's buyers actually search, scroll, and shop.

Buyers fall in love with a home emotionally, then justify the price with logic. Our job is to make sure your home gets that first impression right, online and in person, so it sells for the highest price the market will support.

Why work with us

We don't believe in a one-size-fits-all listing process. Before anything goes to market, we take the time to understand your property, your timeline, and what "a successful sale" actually means to you. Whether that's speed, price, flexibility on closing, or all three.

From there, we build a plan specific to your home. You'll always know what's happening, why it's happening, and what to expect next. Our goal is to be the kind of real estate partner clients still call years later not just for the next sale, but because the experience was worth remembering.

Preparing Your Home

Getting Your Home Market Ready

Getting a home market-ready sometimes means repairs, decluttering, or a fresh coat of paint and you don't have to figure any of it out on your own or manage it yourself. You'll get access to my network of trusted contractors, painters, cleaners, stagers, and movers, so any work your home needs gets delegated to the right professional instead of landing on your plate.

While that work is underway, my focus is on getting your property ready for the marketing that actually sells it. That means working with you directly on how the home should look for photography. Whether you'd rather showcase it with your existing furniture or bring in staging, our goal is the same. To depersonalize, declutter, and present the space in a way that gets the most engagement and the most showings from serious buyers.

Our Data-Informed Pricing Strategy

data as guidance rather than a strict decision-maker

Every listing starts with an in-depth seller consultation, but before we ever talk numbers, we make sure you have a clear, honest picture of where the market actually stands. Pricing isn't a guess. It's informed by current supply and demand in your specific market segment: how many comparable homes are available, how quickly they're moving, and how buyer demand is trending right now.

That data shapes the pricing strategy we recommend, the realistic timeline to expect for a sale, and the risks of pricing too high or too low. We'd rather walk you through the trade-offs upfront than have you discover them the hard way, few months into a listing.

Price per square foot is one of the benchmarks we use, it's a useful, easy-to-compare starting point. But it's only one input among many. Getting to the right listing price takes reading the nuance behind the numbers: what's actually comparable, what's not, and what the market is telling us versus what a simple average suggests. That's where our experience helping buyers and sellers navigate this market makes the difference.

Condos: A Different Pricing Puzzle

Pricing a condo takes a different lens than pricing a house. Beyond the standard factors like neighbourhood, unit size, layout, and exposure, a condo's value is also shaped by the building itself: who developed it, how well-managed and well-reserved the building is, and how it's perceived relative to others nearby. Two nearly identical units in two different buildings can sell for very different prices once you factor in building reputation, maintenance fees, reserve fund health, and management quality. We factor all of it in, so your price reflects the full picture, not just the unit.

Commissions Explained

One of the most common questions we get from sellers is: how much does it cost to sell my home?

In the Greater Toronto Area, commission is typically structured as a percentage of the final sale price, and is usually split between the listing brokerage and the buyer's brokerage. The exact percentage varies by brokerage, property type, and the scope of services provided.

A few things every seller should know:

- Commission is always negotiable. It is not set by law, by any real estate board, or by MLS. It's agreed upon between you and your brokerage.

- Commission is only paid on a successful closing. If the home doesn't sell, no commission is owed.

- HST applies to commission amounts, and is paid out of the sale proceeds at closing.

- What's included can vary. Some brokerages bundle photography, staging support, and marketing into their commission; others charge separately. Always ask what's covered.

- Buyers don't pay their agent directly in most cases. Instead, buyer-side commission is typically paid from the proceeds of the sale, not out of pocket.

We're always upfront about our commission structure and what it includes. Feel free to ask us directly for the specifics before you decide who lists your home.

Thinking about selling?

Let's talk through your home, your goals, and what a winning strategy looks like for your property.

A no obligation, just a straightforward conversation.

Work with Elie